nanamacs

NanaMacs

PR Case Study

Increasing brand exposure, expand audience awareness, and attract new customers.

Overview

NanaMacs is a family-owned eCommerce boutique known for their consistent new products and affordable fashion. The team wanted to increase brand exposure, expand audience awareness, and attract new customers.

NanaMacs came to The Mae Agency for public relations support that would provide additional media coverage with press outlets and opportunities that their target customers trust the most. The Mae Agency used the  “quality vs. quantity” approach, executing media efforts based on current times and story angles to ensure that NanaMacs was included in key conversations and coverage about  new products, affordable fashion, and the perfect boutique for special occasions and gifts.

 

During our time of working together, we secured more than 6.4 million media impressions as well as  celebrity event attendance. NanaMacs was featured in media such as LA Fashion Magazine, Glam, NBC morning news, and more. In addition to digital media placements, we secured and coordinated multiple influencer giftings and social media posts.

 

With our strategies we were successful in securing key coverage, we nurtured relationships with media, stylists, makeup artists, and influencers while expanding our reach. Additionally, we saw an increase in brand awareness as influencers and invitees unable to attend the launch event came to us to collaborate with NanaMacs.

Event Attendees
  • Kid Ink

  • USA Gold Medalist Kristi Castlin

  • TV Personality Corey Brooks

  • Actor Adrian Dev

  • Model and Actor Brandon Ramon Williams

  • Dance Pop Star Dario

Services Provided
  • Media Pitching

  • Event PR for NMxJTC launch, Red Carpet and talent coordination

  • Sponsorship + gifting opportunities

  • Influencer gifting

Media Placements
  • LA Fashion Mag

  • GLAM

  • NBC 

  • ABC

  • EverTalk TV Live

Media Placements
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NMxJTC Launch
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  •   Los Angeles, CA 90028

  •   Tel: 323-685-6739

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