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Chef Crystal Blanchette

PR Case Study

Increasing brand exposure to the next level and expand their audience and user reach.

Overview

PLANN is a complete Instagram suite known for it’s Instagram planning, scheduling and analytics for beautiful feeds. Content creators, influencers, small business owners and more utilize the detailed features. the company wanted to increase brand exposure to the next level and expand their audience and user reach.

Plann came to The Mae Agency for a traditional public relations support that would provide additional media coverage with press outlets and opportunities that their target customers trust the most. The Mae agency used the “quality vs. quantity” approach, strategically timing and steering media impressions in an effort to connect with users, maximize awareness, and ensure that PLANN is included in key conversations and coverage of new apps, social media strategies, females in tech, entrepreneurs, tech startups, marketing leads, and more.

 

During our time of collaborating, we secured more than 500 million media impressions, multiple event and sponsorship opportunities, and secured three international award wins. Plann and Christy Laurence, Plann’s founder, were featured in media such as Entrepreneur.com, Thrive Global, Women 2.0, and more. In addition to digital media placements, Christy was a guest speaker at the Fashion Institute of Design and Merchandising in the Digital Marketing and Social Media department. Plann also sponsored multiple events and partnered with Women in PR live and virtual events as a sponsor and guest speaker.

 

To continue to secure coverage, we nurtured relationships with the media and expanded our reach while focusing on the message of Plann, as a key marketing and social media tool.

 

Our strategies combined nurtured relationships with key media, expanded Plann’s reach worldwide and continued to keep their digital platform top-of-mind for our contacts. We were able to include opportunities supporting creators and marketing professionals through COVID-19 while working from home. Additionally, we saw a spike in awareness as editors came to us for interviews with Plann’s founder, Christy Laurence, discussing managing a fully worldwide remote team from Sydney.

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Awards
won
  • Women in Digital

  • Ignite Visibility

  • CEO Today Business Women of the Year Award

Services Provided
  • Traditional Media Pitching

  • Award Submissions

  • Event Opportunities

  • Sponsorship + Vendor

Media Placements
  • Enterpreneur.com

  • Thrive Global

  • Tech Republic

  • Women 2.0

  • and more...

Media Placements

Testimonial

We'd highly recommend The Mae Agency. Christina and her team are responsive and proactive and were able to consistently deliver genuine opportunities for our business. The entire team are professional, hard working and above all, are approachable and easy to work with.

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